Specialized’s mission is simple—to be the brand of choice for discerning riders. Founded on performance and fuelled by innovation, their focus on the rider and their needs is Specialized’s constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. Specialized believe bikes have the power to change lives. This simple truth drives them to be—and do—better. The passion Specialized have for sharing their love of bikes with the world can be seen in those who choose to work there, and the people and organisations we partner with.
S-Works is the pinnacle of innovation. With Specialized bike ranges pushing the limits of engineering and performance out in the cycling world, have you ever wondered what’s driving Specialized in the right direction? The answer is the S-Works range; this is the absolute height of their design and engineering abilities, goals and aspirations. They gain feedback from the best talent across the world and take this to our experts to help push the cycling sport to new realms of performance and capability.
Browse our range of Specialized and Specialized S-Works bikes including Road Bikes, Hybrid Bikes and Tri bikes for men and women. We also stock a great range of bike accessories, including Specialized and S-Works bike helmets, cycle shoes, lights, pumps, cages, bottles, tools, inner tubes and much more.